Type Tasting
Type Tasting with the London Design Festival at the V&A.
Words about creative London that look like their meaning. This is done through choice of typeface, mark making tools, incorporating unusual materials or inventing new letterforms.
The brief: Design a word about creative London to complete the phrase: London = ______
Online newspaper
My chosen words are MANUFACTURED and CHEERS.
MANUFACTURED: I draw some components and tools of manufacturing as letters, then cut them out of lino as printing them would emphasise the repetitive nature of the manufacturing process.
Process photoes:
![](https://freight.cargo.site/t/original/i/6b3256e18374f9dcf6b49230bbca5d33c3de029250a47f971b145323afc3e859/mf-2.jpg)
![](https://freight.cargo.site/t/original/i/1d8acaa76fc30a86af2157c0478fa92fcec534a4fcd7e0682a03e9be6d29781e/mf-3.jpg)
![](https://freight.cargo.site/t/original/i/15579f686ad59848fee38759b4a9d0b7061743f20efda869c716d2752a6013dc/mf-4.jpg)
![](https://freight.cargo.site/t/original/i/1b3312632bb32ac311e24325f10d53abe7a37084bc2e39164fe3a6693000c002/mf-7.jpg)
![](https://freight.cargo.site/t/original/i/dcb80b858744db0ea29dd8f4b2688cc3e9ed38febf947271e5d56ce8b9a8e8ed/mf-5.jpg)
![](https://freight.cargo.site/t/original/i/eaef238cc06082f3dcd600e1b2a159bf70880c05c8147e6d2cc6b73a39721892/mf-1.jpg)
![](https://freight.cargo.site/t/original/i/54a1a575e8b461bb35278b7fb91329e7e3ca42e0dbb2504d437531005349380e/mf-8.jpg)
CHEERS: Cutting and pasting red and blue papers to create a 3D visual effect which simulating a sense after drinking alcohol.
![](https://freight.cargo.site/t/original/i/54dfdac175ce08e568a8d5f042b77202c9dccd4fb849b15c334162d64b661d00/9981126725_4bcfddf8ae_ox_o.jpg)
Process photoes:
Exhibition photoes: London Design Festival at the V&A.