Q YUAN




Advertising
Visual Work
Fun




Info
Qian Yuan is a senior art director based in Shanghai, China. She currently works in the advertising industry...
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Hermès Perfume Tmall Launch




This is a pitch set up by Hermès. Their perfume business was going to launch it’s Tmall site in China for the first time. The whole idea is “Run with the Dream with Hermès Fragrance”. So for the key visual, I created a dreamy upside down fragance sea, the wave turned into a horse which was bringing out the iconic Hermès boxes. We also created the Tmall site and a WeChat article for the pitch