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Q YUAN




Advertising
Visual Work
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Qian Yuan is a senior art director based in Shanghai, China. She currently works in the advertising industry...
Mark


Ford Territory Launching





Ford Territory was designed for families. Starting from the concept—“Everyday Hero”. We wanted to celebrate the greatness among ordinary families. We utilized the element of “hands” and tried to express the idea of “Guarding”. The launching plan included a TVC, a feature video, two key visuals and a series of offline events. (Team Work)



TVC




FEATURE VIDEO





KEY VISUAL




PRODUCT BROUCHURE

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