Q YUAN




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Qian Yuan is a senior art director based in Shanghai, China. She currently works in the advertising industry...
Mark


Mustang Day





“Mustang Day” test drive event was designed as a continuous marketing platform, facing Mustang consumers and owners with distinctive personality so to convey the spirit of American culture. “Mustang Day” was the first comprehensive experiential marketing activity for Mustang in China. We invited World Champion Drifter Vaughn Gittin JR. as the performing racer for Beijing, Shanghai and Chengdu events. Mustang plans to continuously build this marketing platform so to keep increasing exposure, enhancing brand awareness and driving showroom traffic, more importantly, promoting Mustang brand proposition—I AM ICONIC  where represents the ultimate product benefits including legendary genes. (Team Work)


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